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The Rise of The Row: A Fashion Empire Born in Simplicity

Founded in 2006 by Mary-Kate and Ashley Olsen, The Row began as a quest for the perfect white T-shirt. What started as a passion project evolved into one of the most revered luxury fashion houses of the 21st century. Unlike celebrity-led brands that rely on fame, The Row gained respect through precise tailoring, impeccable materials, and minimalist design principles.

Mary-Kate and Ashley, once household names in pop culture, made a deliberate pivot into high fashion. They chose anonymity over celebrity and craft over commerce—creating a brand that speaks quietly yet powerfully in an industry often dominated by noise.

At Mytheresa, The Row’s curated selection is a true testament to the label’s understated brilliance.

Why The Row Resonates in 2025 and Beyond

Minimalism in fashion is more than a fleeting trend—it’s a mindset. The Row champions slow fashion, offering timeless pieces that defy seasonal obsolescence. In a landscape shifting toward sustainability, The Row’s commitment to longevity aligns perfectly with conscious consumer values.

Consumers are increasingly drawn to pieces that last. Rather than flashy logos or attention-grabbing patterns, they’re looking for clothes that enhance identity without overpowering it. The Row delivers exactly that—refined elegance without compromise.

Inside The Row’s Signature Aesthetic

Muted Palette, Maximum Impact

The Row’s neutral tones—beige, ivory, charcoal, black—form the backbone of its collections. This muted color story isn’t bland; it’s intentional. It offers versatility, wearability, and sophistication that works from day to night.

Precision Tailoring Meets Effortless Fit

Each piece from The Row looks deceptively simple but reflects masterful tailoring. Coats hang with just the right weight. Pants fall fluidly while maintaining structure. Dresses float gracefully without losing shape. The silhouettes are intentionally relaxed, providing comfort without sacrificing polish.

Luxury Materials, Quietly Worn

Cashmere, silk, wool, and buttery leather dominate The Row’s materials list. The feel of the fabric is paramount—this is luxury that is meant to be lived in, not just admired. From the first touch, you understand the value of investment dressing.

Key Pieces from The Row Available at Mytheresa

Oversized Blazers

The Row’s blazers are iconic. Their oversized, masculine cuts are softened by luxurious fabrics and subtle tailoring, creating a silhouette that is both strong and refined. Perfect for layering, these blazers are foundational to a chic, capsule wardrobe.

The Perfect Trousers

From wide-leg wool to streamlined cigarette pants, The Row’s trousers offer a study in fit. They’re the type of pants that go with everything—whether dressed down with sneakers or elevated with heeled boots.

Sculptural Knitwear

The Row’s sweaters and knits are plush, substantial, and architectural in nature. They drape and cocoon the body without overwhelming it. Each knit is designed with seasonless layering in mind.

Minimalist Dresses

Whether maxi or midi, The Row’s dresses channel quiet confidence. You won’t find loud prints, but you will find exquisite shapes—bias cuts, cowl necks, and asymmetric hems that feel intentional, not trendy.

Luxurious Accessories

From structured totes to sleek sandals, The Row’s accessories embody the same restraint and refinement as their ready-to-wear. Even their sunglasses carry a whisper of elegance.

Who Wears The Row: The Style Icons and Loyalists

The Row has a devoted cult following. Fashion editors, celebrities, and minimalism aficionados all find solace in the brand’s commitment to discretion. Notable fans include Zoë Kravitz, Jennifer Lawrence, Rosie Huntington-Whiteley, and Kendall Jenner—women known for their streamlined style.

These icons embrace The Row not just for its aesthetic, but for how it makes them feel: powerful, confident, and comfortable in their own skin. In many ways, wearing The Row is a lifestyle decision.

The Row vs. Trends: How the Brand Stays Above the Noise

In a trend-driven world, The Row is proudly timeless. It doesn’t chase micro-trends or chase virality. Instead, it builds collections that are seasonally consistent, subtly evolving while retaining core DNA.

This consistency is rare. Most designers feel pressure to reinvent every six months, but The Row’s success proves that there’s strength in subtle evolution. Each season at Mytheresa, you’ll find variations of beloved staples—refined, reimagined, and relevant.

Why The Row Belongs in Every Capsule Wardrobe

A capsule wardrobe is defined by versatility, quality, and cohesion. Few brands support this concept as naturally as The Row. Every piece is designed to pair seamlessly with the next, making outfit planning intuitive and effortless.

Whether you’re a minimalist or simply seeking balance in a maximalist closet, The Row brings an elevated calm to your wardrobe.

The Row and the Rise of “Quiet Luxury“

In the past few years, “quiet luxury” has emerged as a dominant fashion narrative. It’s about subtleties—fine fabrics, precise cuts, and clothes that whisper rather than shout.

The Row has long embodied this philosophy. While newer brands scramble to tap into the quiet luxury trend, The Row has been mastering it for nearly two decades. At Mytheresa, this heritage of refined restraint feels more relevant than ever.

Styling The Row: Day-to-Night, Season-to-Season

Everyday Elegance

Pair a crisp white The Row shirt with tailored trousers and ballet flats for a look that’s polished but not pretentious.

Workwear, Redefined

Layer a structured blazer over a silk cami and culottes. Add pointed-toe loafers and a minimalist tote for a boardroom-ready ensemble.

Evening Minimalism

Choose a flowing black dress from The Row, add gold hoops, slicked-back hair, and strappy sandals. Effortless drama without the fuss.

Weekend Layering

Throw on an oversized knit over denim with slides. Top it off with one of The Row’s structured coats, and you’re set for the market, museum, or weekend getaway.

Sustainability and Slow Fashion: The Row’s Ethical Edge

While The Row doesn’t lead with sustainability messaging, its practices inherently support mindful fashion. By designing timeless clothing that doesn’t follow seasonal cycles, the brand encourages longevity and conscious consumption.

Slow fashion isn’t just about materials—it’s about mindset. And The Row encourages a deliberate, thoughtful approach to personal style.

Investing in The Row: Why It’s Worth It

Yes, The Row comes with a higher price point. But what you’re paying for isn’t just a label—it’s craftsmanship, longevity, and a refined aesthetic that doesn’t date.

Each purchase is an investment—not just in your wardrobe, but in how you feel wearing it. The Row doesn’t just dress you; it elevates your presence.

The Row at Mytheresa: Curated for the Modern Minimalist

Mytheresa’s edit of The Row is discerning, with a focus on the label’s most iconic and wearable pieces. Whether you’re new to the brand or expanding your collection, Mytheresa provides a curated gateway to this world of restrained elegance.

With an intuitive online shopping experience and luxury customer care, Mytheresa offers the ideal platform to explore The Row in all its modern-day grace.