​Björn Borg, born in 1956, is a Swedish tennis legend renowned for his exceptional skill and distinctive style. Starting his professional career at just 15, Borg dominated the tennis world throughout the 1970s, securing 11 Grand Slam titles, including five consecutive Wimbledon championships and six French Open titles. His intense focus, signature two-handed backhand, and calm demeanor earned him the nickname “Ice Man.” ​en.wikipedia.org+1Wikipedia+1

After retiring from professional tennis at the age of 26, Borg transitioned into the fashion industry. In 1984, he launched the Björn Borg brand, initially offering tennis-inspired apparel. Over the years, the brand expanded to include a wide range of products, such as outerwear, activewear, underwear, and sportswear, becoming a global name in fashion. The brand embodies Borg’s legacy by combining high-performance fabrics with modern designs and an edgy, athletic aesthetic.​

Beyond stylish clothing, the Björn Borg brand promotes an active, healthy lifestyle and emphasizes sustainability. The company has made significant strides in reducing its environmental impact by incorporating recycled materials and organic cotton into its collections. Initiatives like the Better Cotton Initiative ensure responsible and ethical sourcing of cotton. The brand aims to increase the use of sustainable materials across all product lines, making eco-friendly choices more accessible to consumers.​