_{Sentaler & Lush Collective: A Partnership in Sustainable Luxury – Please note: Many or all of the products featured here are from our partners, who compensate us. This may influence which products we write about, as well as where and how they appear on a page. However, this does not influence our evaluations. Our opinions are our own.}

We’re excited to announce our new partnership with SENTALER—a brand that redefines luxury outerwear through elegance, warmth, and ethical craftsmanship. At a time when fashion demands both beauty and responsibility, SENTALER stands as a perfect ally to deepen our shared commitment to sustainable style.

The Story Behind SENTALER’S Rise

From Dreams to Codes of Craftsmanship

Bojana Sentaler, the Serbian-Canadian creative genius behind the brand, grew up in Toronto sketching fashion while mastering marketing and finance at York University’s Schulich School of Business. A brief stint in the beauty industry wasn’t enough to contain her creativity. A trip to Dubai in 2008—and a fateful conversation with Karl Lagerfeld—ignited her bold shift toward fashion.

A Thread of Inspiration in Peru

In early 2009, while in Peru, Bojana discovered alpaca wool, a fibre so uniquely soft, lightweight, and warm that it naturally aligned with her vision of luxurious, functional coats. She spent months studying its finest qualities—from micron counts to sustainability footprints.

Seven Dream Coats That Launched a Legacy

That same year, she introduced her first collection of seven handcrafted alpaca coats, marking the beginning of SENTALER. The brand’s purpose was clear from the start: to make people feel good, helping women feel beautiful and empowered.

What Sets SENTALER Apart

Bold Design, Thoughtful Craftsmanship

SENTALER’S philosophy is rooted in precision and restraint, where every seam, button, and stitch reflects discipline softened by grace. The hand-finished ribbing, corozo buttons, and cupro lining stitch together form and function with subtle elegance.

Alpaca: Ethical Luxury

Alpaca wool isn’t just beautiful; it’s eco-conscious and cruelty-free, sourced through respectful practices in Peru and bringing real thermal comfort without bulk.

A Reputation Built on Iconic Moments

Global visibility followed quickly: Kate Middleton, Meghan Markle, and Sophie Grégoire-Trudeau have been seen wearing SENTALER coats—each moment elevating the brand’s prestige and reach.

Purpose-Led Growth

As the years pass, SENTALER remains committed to sustainability, even adopting preorder strategies to reduce waste and produce only what customers need. This focus hasn’t wavered, and neither has their involvement in charitable and environmental initiatives.

More Than a Coat Brand: A Values-Driven Imperative

Today, SENTALER operates a flagship in Toronto’s Yorkville and collaborates with upscale retailers across North America. It’s more than retail expansion—it’s a shared vision of responsible luxury.

When luxury is framed around values, fashion meets purpose. That’s why this partnership matters—and why we chose SENTALER. Discover more.

What This Partnership Means for You

Exclusive Access to Ethical Elegance

Together, we’re bringing you SENTALER’S curated collections—timeless wrap coats, hooded designs, and ponchos—that blend modern sophistication with all-day comfort.

Shared Commitment to Sustainability

We believe fashion should look good and feel good. In joining forces, we’re reinforcing a supply chain built on ethics, transparency, and long-term environmental responsibility. Discover more.

Community and Storytelling at the Core

Through this collaboration, we’ll spotlight the artisans, the alpaca farms, and the thoughtful design process behind each garment. It’s more than style—it’s a story worth wearing.

Looking Ahead: What You Can Expect

1. Collection Highlights

• SENTALER Icons like the Mid-Length Hooded Wrap Coat, Long Wide Collar Wrap Coat, and Cape with Shawl Collar and Belt, all in luxurious alpaca fibre.
• Pieces that are built to last—designed not just for cold winters but for heirloom wardrobe appeal.

2. Seasonal Launches with Purpose

• Preorders ahead of each season to minimize waste and align production with real demand.
• Collections that evolve with you, knowing your existing wardrobe and building thoughtful layering stories.

3. Story-Driven Content

• Behind-the-scenes features celebrating craftsmanship—from alpaca selection in Peru to assembly by expert artisans.
• Founder insights into Bojana’s vision, leadership, and why Sentaler continues to stand for “no is never an answer.”

You Deserve Beauty with Integrity

In a world of fast fashion, SENTALER stands out as slow luxury—coats made with intention, respect, and artistry. Our partnership means you can enjoy that dedication in every wear. Discover more.

Thank You for Being Part of This Journey

Whether you’re rediscovering a Sentaler icon or finding one for the first time, know that each stitch represents more than warmth—it represents a pledge to sustainable luxury. Welcome to a collaboration where fashion, conscience, and craftsmanship walk—and wrap—you in elegance.