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Welcoming RAINS: Scandinavian Rainwear with Style

We’re delighted to announce that RAINS, the Danish outerwear brand, is now part of Lush Collective. Since its founding in 2012, RAINS has redefined rainwear—melding Scandinavian minimalism, functional waterproof fabrics, and urban sensibility. This partnership brings a fresh wave of thought‑through rain jackets, technical bags, and accessories to our curated luxury lineup.

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Founding Story Rooted in Necessity and Design

RAINS was born in Aarhus, Denmark, by Daniel Brix and Philip Lotko, alumni of TEKO Design School. Inspired by Denmark’s famously rainy weather—averaging over 120 rainy days yearly—the two set out to rethink the rubber raincoat. Their venture quickly expanded beyond ponchos into a full outerwear and accessories range that marries simplicity with performance.

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Design Philosophy: Conceptual Meets Functional

The brand thrives on a central belief: rainwear needn’t sacrifice personal style. RAINS products are unisex, sleek, and waterproof—crafted from their signature PU-coated fabric that offers protection without puffiness. In recent collections, they’ve added playful details like fleece trousers, back zippers, and modern fleece hybrids, forging a path between utility and whimsy.

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Scope of the RAINS Offering

RAINS goes well beyond raincoats. Their product range now includes:

• Outerwear: Signature rain jackets and coats, puffers, fleece, parkas, windbreakers, and waterproof trousers—mixing classic cuts with novel details like back zips and fleecy textures.
• Bags & Travel: Waterproof backpacks, roll-tops, tote bags, bike-mounted accessories, padded laptop sleeves, and insulated lunch bags—combining practicality with polished design.
• Daily Essentials: Waterproof gloves, hats, scarves, and on-the-go gear made to withstand unpredictable urban weather.

All collections are unisex, globally relevant, and crafted with urban mobility in mind.

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Highlights from Latest Collections

RAINS continues evolving functional staples into fashion. Their Fall 2025 collection, showcased in Paris, highlights wash jackets, crop-puffers, fuzzy trousers, and back-zip details—pairing classic PU rainwear with experimental textures and muted tones meant to endure beyond a trend cycle.

Their ongoing Bike series includes backpacks and waterproof roll-tops designed for urban cyclists. Recently launched colorways like “Whisper” and tailored commuter-ready pieces make smart travel stylish and protective.

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Why RAINS Belongs at Lush Collective

We curate brands that balance vision, innovation, and wardrobe purpose. RAINS aligns perfectly—offering thoughtful design with protective function. They’re ideal for urban explorers, cyclists, and style‑conscious individuals who need gear that performs as beautifully as it looks.

When you shop RAINS at Lush Collective, you gain access to:

• Curated styles—rainwear, bags, and accessories handpicked for their sustainability and design integrity
• Quality assurance—a global two-year warranty and responsible materials
• Detailed fit guidance and rapid shipping to elevate your seasonal wardrobe

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Styling RAINS with Ease

• Pair a trench-style RAINS Curve jacket with slim jeans and sneakers for minimalist chic citywear.
• Match a roll-top backpack with folded rain pants and layers for a commuter look.
• Style a fuzzy fleece pant under a pitched hood for layered functionality on cooler days.
• Add waterproof gloves and a travel tote to complete an outfit that withstands elements in style.

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Ready to brave the weather in style?

Discover RAINS at Lush Collective and embrace Scandinavian minimalism with modern waterproof design built for city living and constant change.

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