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Frieze Seoul has quickly become one of the most anticipated cultural events in Asia, solidifying its status as a key player in the global art market. As the fourth edition prepares to take place from September 3–6, 2025, this monumental fair continues to attract world-renowned galleries, collectors, curators, and artists from around the globe. Organized by the same visionary team behind Frieze London, Frieze Masters, Frieze New York, and Frieze Los Angeles, the Seoul edition is where contemporary energy meets centuries-old artistic traditions in one of Asia’s most dynamic cultural capitals. Let’s begin exploring Frieze Seoul 2025!

A Powerful Cultural Intersection

South Korea’s meteoric rise as a global cultural force has made Seoul the perfect home for Frieze’s Asian expansion. With K-pop, Korean cinema, and luxury fashion flourishing internationally, Seoul is now turning global eyes toward its visual art scene. This growth is no coincidence. Seoul’s mix of ancient tradition, hyper-modern innovation, and institutional support for the arts makes it uniquely positioned to host one of the world’s most important art fairs.

Exploring Frieze Seoul 2025: What to Expect

This year’s Frieze Seoul will once again take place at the prestigious COEX Convention & Exhibition Center in Gangnam. The fourth edition promises a curated experience showcasing the best of modern and contemporary art. Visitors can expect a dynamic lineup of leading galleries, cutting-edge installations, thought-provoking talks, and boundary-pushing artists that reflect the fair’s international prestige.

Dates and Venue

September 3–6, 2025
Location: COEX Convention & Exhibition Center, Gangnam, Seoul

Spanning several expansive exhibition halls, the venue allows for both large-scale installations and intimate gallery booths, fostering discovery and engagement.

A Global Roster of Participating Galleries

One of the main draws of Frieze Seoul is its impressive selection of galleries. Attendees can look forward to over 120 international galleries from cities like New York, Paris, Berlin, Tokyo, London, and of course, Seoul. From blue-chip institutions to rising gallery stars, Frieze Seoul offers a comprehensive overview of contemporary art’s most influential players.

Expect to see powerhouse galleries showcasing iconic names alongside new voices in the art world. Whether your interest lies in modern masters, experimental media, or emerging talent, Frieze Seoul delivers an unmatched curatorial experience.

Highlights from the 2025 Edition

Every year, Frieze Seoul introduces new themes, curated sections, and experiences that deepen visitor engagement. Here’s what’s on the radar for 2025:

Focus Asia

Dedicated to young galleries and artists under 12 years in operation, this section will spotlight emerging voices from across Asia. It’s where innovation and experimentation collide, making it a must-see for collectors seeking fresh perspectives.

Frieze Masters Seoul

This celebrated section presents museum-quality works that span antiquities to 20th-century classics. Expect to see Picasso next to Korean Joseon-era porcelain, bridging cultures and time periods through curation.

Special Projects and Installations

Large-scale, immersive installations scattered throughout the COEX venue will challenge conventional formats of art viewing. These projects often become viral moments, reflecting the fair’s blend of high art and digital-age creativity.

Why Frieze Seoul Matters

Frieze Seoul is more than just a market—it’s a platform for discourse, education, and cultural exchange. The fair plays a pivotal role in spotlighting South Korea’s deep-rooted artistic traditions and its flourishing contemporary scene. As Seoul continues to emerge as an art capital in its own right, Frieze helps catalyze the growth of local galleries, artists, and collectors.

Additionally, the fair builds meaningful bridges between Asia and the global art world. It helps reposition Seoul not only as a creative hub but as a destination for cultural tourism and investment.

Frieze Week: A Citywide Celebration of Art and Culture

Frieze Seoul extends far beyond the walls of COEX. “Frieze Week” takes over the city with satellite events, gallery openings, museum exhibitions, and performances. Here are a few highlights:

• Gallery Night in Hannam-dong
  The district’s cutting-edge galleries and pop-ups open late for collectors, curators, and curious passersby.
• Special Exhibitions at Leeum Museum of Art and National Museum of Modern and Contemporary Art (MMCA)
  These top institutions showcase special exhibitions that coincide with the fair, often featuring artists present at Frieze.
• Luxury Brand Collaborations
  Expect fashion houses like Chanel, Prada, and Louis Vuitton to host private dinners, cocktail events, or artist showcases.
• Afterparties and Creative Talks
  From art-world panels to rooftop DJ sets, Frieze Week ensures that the cultural calendar is packed from morning to midnight.

The Korean Art Scene: Local Galleries Make Global Waves

South Korea’s local galleries have become integral to the fair’s success. Seoul-based spaces such as Kukje Gallery, Gallery Hyundai, and Johyun Gallery are not just participants—they’re pioneers helping frame Korea’s cultural identity for a global audience.

Korean artists are also making waves internationally. From video art and performance to painting and installation, Korea’s contemporary voices are being recognized for their innovation and vision. Frieze Seoul brings these creators into conversation with global peers, encouraging cross-cultural exploration.

Navigating the Fair as a Collector

For both seasoned collectors and first-time buyers, Frieze Seoul offers valuable opportunities. VIP programming includes early access, exclusive walkthroughs, and personal appointments with galleries. Even beyond the fair, Seoul’s art landscape is rich with options for acquisition and appreciation.

Collector Tips:

• Visit early for first access to standout works.
• Engage with gallerists to understand an artist’s practice.
• Attend Frieze Talks to gain market insights from curators and collectors.
• Explore local galleries for off-the-beaten-path finds.

Investing in the Future of Art

Frieze Seoul has quickly become an essential stop for international collectors and art investors looking to diversify portfolios with Asian talent. The fair fosters trust between buyers and galleries, providing authentication and curatorial backing.

Additionally, the fair helps guide investors through the complexities of the global art economy. Whether purchasing a blue-chip piece or discovering an emerging talent, Frieze Seoul helps connect emotion, value, and legacy in meaningful ways.

Fashion Meets Art in Seoul

Seoul’s stylish reputation enhances Frieze’s atmosphere. Attendees are often dressed in couture, K-fashion, and streetwear, blurring lines between art, design, and self-expression. The fair has become an aesthetic barometer for creative industries.

Frieze Seoul also inspires cross-pollination between fashion and fine art. Designers, models, musicians, and visual artists mingle freely, bringing energy and cultural cachet to the fairgrounds.

Why You Should Attend Frieze Seoul 2025

If you’ve ever dreamed of experiencing the international art world up close, Frieze Seoul is your gateway. Whether you’re an art enthusiast, industry professional, collector, or curious traveler, this fair offers world-class culture wrapped in the vibrancy of South Korea’s capital.

Seoul’s unique blend of heritage, hospitality, and high-tech innovation creates a perfect backdrop for art lovers from every corner of the globe. Frieze Seoul is more than an art fair—it’s a cultural movement in motion.

Top Luxury Hotels for Frieze Seoul 2025

Choosing the right accommodation is key to making the most of your Frieze Seoul experience. Whether you want sweeping skyline views, world-class spas, or artistic design, Seoul’s luxury hotels deliver. Check flights, hotels, and more on Expedia US or Expedia Canada.

Banyan Tree Club & Spa Seoul

Perched at the base of Namsan Mountain, Banyan Tree Club & Spa is an urban resort retreat in the heart of Seoul. Each suite feels like a private spa sanctuary with soaking tubs, oversized windows, and serene design. It’s the ideal escape after a busy day at the fair. Book now.

Four Seasons Hotel Seoul

Located near Gwanghwamun Square, the Four Seasons blends classic elegance with modern sophistication. Its seven restaurants, full-service spa, and panoramic city views set the stage for a luxurious stay. Business meets leisure here in the most seamless way. Book now.

Josun Palace, a Luxury Collection Hotel

This sleek skyscraper hotel in Gangnam exudes glamour with its Art Deco interiors and skyline-facing infinity pool. Thoughtfully designed rooms and high-end dining define the Josun Palace experience. It’s both a retreat and a front-row seat to the city’s energy. Book now.

Fairmont Ambassador Seoul

With views of the Han River and striking contemporary architecture, the Fairmont offers five-star service and serene interiors. Its spa, rooftop bar, and proximity to Yeouido make it a favorite among global travelers. You’ll find refined comfort in every corner. Book now.

L’Escape Hotel

A French-inspired boutique hotel with whimsical design, L’Escape feels like a Parisian escape in central Seoul. Velvet accents, vintage furnishings, and gourmet restaurants create a distinct sense of place. It’s perfect for design lovers seeking something offbeat. Book now.

RYSE, Autograph Collection

Located in the vibrant Hongdae district, RYSE is youthful, bold, and art-driven. The hotel features original works by Korean and international artists, giving each space a gallery-like atmosphere. It’s a creative hub for Frieze-goers who love edge and energy. Book now.

Gravity Seoul Pangyo, Autograph Collection

Just outside Seoul in the tech-forward Pangyo area, Gravity offers ultra-modern rooms and a calming aesthetic. It’s a sleek base for travelers wanting a quieter escape with easy metro access. Wellness, design, and business blend beautifully here. Book now.

Grand InterContinental Seoul Parnas

Steps from COEX, this luxurious hotel is an ideal choice for Frieze attendees. With expansive rooms, multiple dining options, and a direct link to a high-end mall, it combines ease and indulgence. Convenience and class define the experience. Book now.

Signiel Seoul

Soaring 76 floors above the city in the Lotte World Tower, Signiel offers unmatched views and opulence. It features Michelin-starred dining, world-class service, and one of Asia’s highest champagne bars. This is Seoul’s pinnacle of luxury living. Book now.

Top 5 Things to See and Do in Seoul

1. Bukchon Hanok Village

Stroll through a charming neighborhood of preserved traditional Korean homes nestled between modern galleries and cafes.

2. Leeum Museum of Art

Explore a world-class collection of Korean art and international contemporary works inside an architecturally stunning building.

3. Gyeongbokgung Palace

Step back in time at this iconic royal palace, complete with ceremonial guards, lotus ponds, and sweeping courtyards.

4. Dongdaemun Design Plaza (DDP)

Marvel at Zaha Hadid’s futuristic design while enjoying exhibitions, art installations, and late-night shopping.

5. Cheonggyecheon Stream

Take a relaxing walk along this beautifully restored stream that runs through downtown, lined with light art and sculptures.

Top 5 Restaurants in Seoul

1. Mingles

Consistently ranked among Asia’s best restaurants, Mingles reimagines traditional Korean flavors with global flair in a minimalist setting.

2. Joo Ok

A modern Korean fine-dining destination with a Michelin star, Joo Ok blends natural ingredients with refined technique.

3. Onjium

Run by a heritage research foundation, Onjium serves historically inspired Korean dishes in a tranquil, gallery-like atmosphere.

4. Jungsik

An icon of New Korean cuisine, Jungsik offers inventive tasting menus that elevate local ingredients to artful heights.

5. Kwonsooksoo

Chef Kwon Woo-joong’s two-Michelin-starred restaurant celebrates Korean tradition with contemporary artistry and seasonal menus.

Top 5 Bars in Seoul

1. Bar Cham

Housed in a traditional hanok, Bar Cham offers innovative cocktails with a focus on Korean botanicals and meticulous craftsmanship.

2. Charles H.

Hidden behind a nondescript door at the Four Seasons, this speakeasy-style bar is consistently ranked among the world’s best.

3. Alice

Whimsical and secretive, Alice is inspired by the famous fairy tale and features playful cocktails served in a surreal setting.

4. Le Chamber

Elegant and exclusive, Le Chamber’s luxurious interior and expertly crafted drinks make it a standout in Seoul’s cocktail scene.

5. Zest

Located at the top of Signiel Seoul, Zest offers panoramic city views and an extensive wine and spirits list in a sleek, modern atmosphere.

Conclusion: Frieze Seoul Is Redefining the Global Art Map

In just four years, Frieze Seoul has become one of the most exciting and essential stops on the global art fair circuit. With its sophisticated curation, dynamic programming, and immersive cultural experiences, this fair reflects the global shift toward Asia as the next frontier in contemporary art.

By anchoring its vision in the heart of Seoul—a city brimming with creativity, history, and innovation—Frieze offers something no other fair can. Whether you’re attending for the art, the fashion, the parties, or the investment opportunities, one thing is clear: Frieze Seoul is not to be missed.

Make your plans now. The future of art is happening in Seoul.