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Lush Collective is proud to announce our newest brand partner: Johnstons of Elgin, a Scottish heritage brand renowned for its mastery of fine cashmere and merino wool. This partnership celebrates the union of timeless craftsmanship and modern luxury, offering our community an elevated experience across fashion, lifestyle, and home. With a history dating back to 1797, Johnstons of Elgin represents the essence of refined elegance and artisanal expertise, and we are thrilled to bring this distinguished brand into the Lush Collective portfolio.

The Legacy of Johnstons of Elgin

For over two centuries, Johnstons of Elgin has been a guardian of traditional Scottish craftsmanship. The brand continues to operate mills in Elgin and Hawick, Scotland, where generations of artisans have perfected their techniques. From hand-combing cashmere goats in Mongolia to weaving, knitting, and finishing garments in Scotland, Johnstons of Elgin remains involved in every stage of production.

This vertical integration ensures not only superior quality but also ethical and sustainable practices. By sourcing the world’s finest fibers and transforming them into heirloom-quality garments and home pieces, the brand has become synonymous with both luxury and responsibility.

Women’s Fashion: Timeless Cashmere Elegance

The women’s collection from Johnstons of Elgin offers a sophisticated approach to everyday luxury. From soft knitwear to structured outerwear, every piece embodies versatility and enduring design. Classic cashmere sweaters, elegant coats, and chic wraps create wardrobe staples that transcend seasonal trends.

Beyond clothing, accessories such as cashmere scarves and stoles add effortless polish. Each item is crafted to provide warmth, comfort, and timeless beauty—qualities that define true investment pieces.

Men’s Fashion: Understated Refinement

Johnstons of Elgin understands that men’s fashion is about quiet confidence. Their collection ranges from tailored coats and blazers to refined knitwear, designed with modern utility and sophistication in mind. Luxurious fibers enhance every garment, delivering unparalleled comfort without sacrificing style.

The men’s accessories collection adds another layer of polish with scarves, hats, and gloves that pair seamlessly with both casual and formal attire. Each piece highlights the brand’s commitment to quality and longevity.

Accessories: The Signature of Scottish Craftsmanship

Accessories remain one of Johnstons of Elgin’s most celebrated offerings. Their cashmere scarves, stoles, and wraps are coveted worldwide for their softness and durability. Whether it is a bold pattern or a subtle neutral, each accessory is designed to complement wardrobes with ease.

These pieces carry more than just aesthetic value—they embody the artistry of generations of Scottish weavers and knitters. An accessory from Johnstons of Elgin is not only functional but also a testament to heritage and style.

Gifts: Treasures Meant to Last

Gifting becomes an art form with Johnstons of Elgin. Their collections include a curated range of timeless items ideal for marking special occasions. Cashmere blankets, luxurious throws, and fine knitwear create meaningful presents that will be cherished for years.

Each gift tells a story of heritage, quality, and care—making it far more than just an item. It becomes a lasting memory and a symbol of enduring luxury.

Baby and Child: Gentle Luxury for the Youngest

Johnstons of Elgin extends its commitment to comfort and craftsmanship to its baby and child collection. Soft cashmere cardigans, blankets, and booties ensure the youngest wearers experience the same quality and warmth as adults.

These heirloom-quality pieces are designed with both practicality and sentiment in mind. They make perfect gifts for new parents or cherished keepsakes that can be passed down through generations.

Home: Crafting Spaces of Comfort and Refinement

The home collection from Johnstons of Elgin transforms interiors into sanctuaries of comfort. Throws, blankets, and cushions crafted from the finest fibers bring texture and warmth to any room. Each piece reflects the brand’s dedication to blending tradition with modern living.

These items elevate the everyday home environment, offering both luxury and practicality. They invite relaxation while embodying the essence of timeless Scottish design.

Commitment to Sustainability

Johnstons of Elgin is more than a heritage brand—it is also a pioneer in responsible luxury. The company prioritizes sustainable practices at every stage, from sourcing natural fibers ethically to ensuring minimal environmental impact during production.

By choosing Johnstons of Elgin, consumers are investing not only in high-quality fashion and lifestyle goods but also in a future where luxury and sustainability coexist seamlessly.

Why Johnstons of Elgin Belongs at Lush Collective

At Lush Collective, we celebrate brands that embody artistry, sustainability, and timeless design. Johnstons of Elgin reflects these values perfectly. Their legacy of craftsmanship, combined with their commitment to innovation, ensures they remain a global leader in luxury.

This partnership allows us to expand our offerings with a brand that aligns seamlessly with our mission: curating products that bring inspiration, refinement, and enduring value to our community.

Investing in Luxury That Lasts

In an era of fast fashion and disposable products, Johnstons of Elgin stands apart by offering pieces that endure. Their creations are not only beautiful but also built to last, making them true investments in style and quality.

When you choose Johnstons of Elgin, you are embracing more than luxury—you are joining a tradition that has been nurtured for over 225 years.

Conclusion: A New Chapter of Luxury at Lush Collective

Our partnership with Johnstons of Elgin marks a new chapter in the Lush Collective journey. By welcoming this distinguished brand, we are expanding our commitment to curating the very best in global luxury.

From women’s and men’s fashion to accessories, gifts, baby and child collections, and homeware, Johnstons of Elgin offers an unmatched selection of refined products. Their heritage, craftsmanship, and sustainable vision make them a natural fit for our community.

We are proud to present Johnstons of Elgin to you—a brand where tradition meets modern elegance, and where every piece tells a story of quality, care, and timeless luxury.