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The Legacy of Loro Piana: Six Generations of Craftsmanship

Loro Piana is more than a luxury label—it’s a legacy. With origins dating back to the early 1800s, the Italian house has remained family-owned and operated for generations, only joining LVMH in 2013. Its reputation was not built on marketing but on mastery. Loro Piana has become synonymous with the finest fabrics on Earth, sourcing ultra-rare materials like baby cashmere and vicuña.

This heritage runs deep. Everything from its impeccable tailoring to its understated silhouettes tells the story of quiet sophistication. At Mytheresa, Loro Piana’s curated selection captures this narrative perfectly—offering modern women pieces that are as luxurious as they are wearable.

Why Loro Piana Matters Now More Than Ever

In an age where fashion is often loud and fleeting, Loro Piana takes a different path. It prioritizes quality over quantity, discretion over spectacle, and craftsmanship over trends. This mindset perfectly reflects the growing global appetite for “quiet luxury”—a movement where value is defined not by logos, but by touch, tailoring, and timeless design.

Loro Piana isn’t just surviving in 2025—it’s thriving. It speaks to a new generation of consumers seeking authentic luxury rooted in history, materials, and intention.

The World’s Finest Materials, Seamlessly Woven into Wardrobes

Baby Cashmere: A Signature Beyond Compare

Harvested from the underfleece of baby Hircus goats, baby cashmere is one of the rarest fibers in the world. Loro Piana has exclusive access to this material, using it in coats, knits, and scarves. Its touch is like no other—soft, feather-light, and exceptionally warm.

Vicuña: The “Fiber of the Gods”

Loro Piana is the world’s largest producer of vicuña, a sacred material once reserved for Incan royalty. Originating from wild animals in the Andes, this fiber is collected in small quantities, making it the most precious fabric in luxury fashion. Owning a Loro Piana vicuña piece is like owning wearable art.

Wool, Linen, and Silk: Elevated Essentials

Even Loro Piana’s everyday fabrics are elevated. Merino wool is superfine. Linen is crisp and breathable. Silk is buttery yet structured. Every material is chosen with extreme care and treated with proprietary techniques to enhance durability and softness.

A Minimalist Aesthetic with Maximum Impact

Loro Piana’s visual language is soft, clean, and cohesive. There are no embellishments, no clashing colors, no seasonal gimmicks. Instead, the garments speak through fit, movement, and finish. Their palette—anchored in neutrals, earth tones, and dusty pastels—pairs beautifully across collections.

This quiet sophistication appeals to the modern woman who values form and function equally. It’s luxury you feel rather than flaunt.

Iconic Pieces from Loro Piana at Mytheresa

The Coat Collection

From the “André” to the “Icery,” Loro Piana’s outerwear is unparalleled. These coats are investment pieces—structured yet lightweight, timeless yet functional. Crafted in cashmere or wool-cashmere blends, they offer exceptional warmth without bulk.

Lightweight Knits

Loro Piana’s sweaters are works of engineering. Their ribbed turtlenecks, relaxed V-necks, and open-knit cardigans drape beautifully and layer effortlessly. Whether worn solo or under tailored jackets, these knits form the core of an elevated capsule wardrobe.

Refined Trousers and Skirts

Trousers are tailored for comfort and precision, using breathable yet structured fabrics. Their subtle pleats and neutral hues make them the perfect alternative to denim or office slacks. Meanwhile, the brand’s midi skirts flow with quiet grace, pairing equally well with sneakers or slingbacks.

Linen Shirts and Silk Blouses

Each top feels like a whisper on the skin. Button-ups, tunics, and blouses feature seamless stitching and discreet design elements. The colorways—ivory, sand, dove grey—create an almost meditative sense of calm.

Scarves, Hats, and Leather Goods

Loro Piana’s accessories are understated luxuries. Think: cashmere shawls, shearling hats, supple leather totes. They’re items that complete an outfit with refinement, not noise.

Who Wears Loro Piana: The Discerning, The Cultured, The Sophisticated

Loro Piana’s clientele isn’t interested in trends—they’re invested in timeless style. Regular wearers include royals, luxury editors, tech executives, and A-list celebrities who appreciate restraint over flash.

Women like Angelina Jolie, Sofia Richie Grainge, and Gwyneth Paltrow frequently wear Loro Piana—not for red carpets, but in daily life. For these icons, luxury is not about being noticed but about feeling extraordinary.

The Rise of “Old Money” Aesthetic and Loro Piana’s Role

The resurgence of the “old money” aesthetic in fashion—characterized by tasteful minimalism, muted palettes, and generational elegance—has placed Loro Piana at the forefront of cultural relevance.

Without changing its DNA, the brand has become the ultimate symbol of quiet affluence. Its pieces don’t demand attention—they command it through subtlety.

Styling Loro Piana: From City Chic to Coastal Cool

Urban Neutrals

Pair a camel wrap coat with black wide-leg trousers and cream cashmere turtleneck. Add understated gold jewelry and loafers for a polished, metropolitan look.

Weekend Ease

Try a crisp white linen blouse tucked into high-waisted taupe trousers, finished with tan slides and a cashmere shawl. It’s refined without being overly styled.

Evening Understatement

Choose a charcoal silk blouse with navy wool pants and suede heels. Keep accessories minimal. Let the quality of the fabric speak for itself.

Warm Weather Layers

Loro Piana’s breezy tunics and paper-thin linen shirts make perfect companions for resort escapes. Add a straw hat, oversized sunglasses, and leather sandals for effortless elegance.

Mytheresa’s Loro Piana Edit: Curated and Considered

Mytheresa offers a selective, refined collection of Loro Piana’s womenswear. Each piece is chosen for its versatility, timelessness, and quality—perfect for the woman building a wardrobe that endures.

What sets Mytheresa apart is the attention to detail in their luxury shopping experience. From personal shopping services to international delivery, Mytheresa makes the process of acquiring Loro Piana’s finest as elegant as the pieces themselves.

A Mindful Brand with a Quiet Sustainable Ethos

Though Loro Piana doesn’t market itself as aggressively sustainable, its practices support the essence of slow fashion. By investing in materials that last and creating pieces that transcend seasons, the brand naturally reduces fashion waste.

Moreover, Loro Piana engages in conservation initiatives—especially in vicuña and cashmere harvesting—to ensure ethical practices and environmental responsibility.

The True Value of Loro Piana: Why It’s Worth the Investment

Luxury isn’t about accumulation—it’s about curation. Loro Piana garments are designed to last a lifetime, both in style and construction. The cost is justified not only by the rare materials but by the time, expertise, and ethical practices behind each piece.

Buying Loro Piana is not about owning more. It’s about owning better. Every garment becomes a long-term companion—a piece you reach for again and again.

Final Thought: Loro Piana and the Future of Fashion

In a world moving toward intentional living and conscious consumption, Loro Piana is not just relevant—it’s essential. It proves that luxury can be sustainable, that fashion can be timeless, and that restraint can be powerful.

Mytheresa’s platform allows this philosophy to shine. With a refined edit of Loro Piana’s most iconic offerings, it brings Italian craftsmanship into global closets—quietly, confidently, and beautifully.