_{Nanushka Pre-Fall 2025: Stop to Smell the Roses – Please note: Many or all of the products featured here are from our partners, who compensate us. This may influence which products we write about, as well as where and how they appear on a page. However, this does not influence our evaluations. Our opinions are our own.}

In a season defined by flux, Nanushka’s Pre-Fall 2025 collection urges us to pause. Titled ‘Stop to Smell the Roses’, the collection goes beyond fashion—it offers a meditative journey. Founder and Creative Director Sandra Sándor draws us into a deeply personal world where nature, nostalgia, and urban vitality coexist. Inspired by a childhood memory of her father guiding her through forests and fields, this offering pays tribute to stillness, mindfulness, and presence—concepts often overlooked in today’s fast-paced fashion industry.

A Personal Narrative at the Heart of the Collection

Sandra Sándor’s vision emerges not in the city but in memory. As a child in Hungary, she explored natural landscapes with her father, who encouraged her to pause, observe, and truly connect with the world. This quiet ritual—intimate and deliberate—inspired the theme for Nanushka’s Pre-Fall 2025.

Unlike previous collections focused purely on minimalist urban elegance, this season’s narrative unfolds with layered intention. The serenity of nature exists alongside the dynamic rhythm of modern life. As a result, the collection radiates both tranquility and tension, fluidity and structure.

Key Theme: Stillness in Motion

At its core, ‘Stop to Smell the Roses’ embraces contradiction. It’s designed for those navigating cities while yearning for the calm of trees, grass, and open sky. This interplay between urban energy and organic stillness is visible in every silhouette, fabric, and finishing touch.

Each garment tells a story of movement softened by reflection. For instance, soft tailoring, flowing dresses, and relaxed coordinates express comfort and freedom. Meanwhile, they are balanced by sharp lines, structured shoulders, and layering techniques that reflect urban precision.

Color Palette: Botanical Meets Brutalist

As always, Nanushka applies color with intention. This season’s palette leans into earth tones—moss green, dusty rose, clay, birch, and ochre—that evoke natural settings. These tones are contrasted by urban neutrals like steel gray, concrete taupe, and charcoal black.

This combination builds visual harmony. A moss-hued utility jacket pairs seamlessly with sharp, jet-black trousers. Similarly, a flowing, petal-pink silk dress peeking from beneath a textured wool coat reminds us that nature and the city don’t compete—they converse.

Fabric Choices: Sensory, Sustainable, Sophisticated

Texture is central to grounding this collection. Materials such as smooth vegan leather, brushed alpaca blends, organically-dyed cotton, and weightless silk chiffon elevate the tactile experience. Nanushka continues to lead in sustainable luxury, and this season deepens that commitment.

Ethically sourced and often regenerative, the fabrics contribute to a more conscious world. Importantly, they do so without sacrificing style. On the contrary, these sustainable choices enhance each piece’s intimacy and timelessness.

Signature Pieces: Symbols of Mindful Movement

Several standout pieces emerge as central to the story Nanushka tells this season:

Sculpted Wrap Coat

A soft, oversized wrap coat in heathered wool features subtle floral embroidery—roses rendered almost ghostlike. It nods to the title, suggesting protection and elegance in one breath.

Botanical Print Dress

A long-sleeved midi dress in organic silk features an abstract rose motif, printed in muted greens and pinks. The fabric moves with the body, echoing wind through leaves.

Urban Nomad Trousers

Crafted from recycled cotton twill, these trousers are wide-legged, high-waisted, and sharply pleated. Their versatility makes them the perfect bridge between grounded calm and cosmopolitan energy.

Conscious Commuter Set

A two-piece set in sustainable vegan leather—an oversized shirt and straight-leg pants—creates an effortless silhouette. Designed for the modern woman on the move, it feels both grounded and powerful.

Silhouettes: Fluidity with Intent

Nanushka continues to reshape femininity with structure and ease. Oversized outerwear cinched at the waist balances volume with definition. Dresses wrap or drape elegantly, while trousers follow the natural lines of the body without clinging.

Layering enhances expression without overwhelming the wearer. Consider a silk slip dress beneath a boxy coat or a turtleneck layered under a vest. Every piece retains autonomy while contributing to the full story.

Footwear and Accessories: Quiet Icons

Elevated essentials complete each look with thoughtful detail. Instead of demanding attention, they whisper presence. Flat-soled boots, minimalist clogs, and wide-strapped sandals combine practicality with poise. Accessories like hand-woven belts, circular handbags, and textured scarves feel almost talismanic in their personal significance.

Most accessories use recycled materials and are handcrafted in Nanushka’s Budapest atelier, reinforcing the brand’s core values.

Urban Spirit, Nature’s Soul

Although introspective, the collection stays connected to the urban realm. The Nanushka woman doesn’t flee the city—she navigates it with awareness.

Campaign photography captures this contrast. Models walk amid modern architecture cloaked in natural overgrowth. Concrete walls soften with vines. Through every frame, motion slows to invite presence.

Sustainability as Mindfulness

More than aesthetics, the collection offers a philosophy of living consciously. Each choice—from fabric to construction—reflects the collection’s spirit. Sandra Sándor reminds us that sustainability requires us to slow down, reflect, and choose deliberately. These garments serve as tangible commitments to that ethos.

For Nanushka, ethical design remains foundational. And this season shows that fashion with purpose results in collections full of intention, not limitation.

Who Is the Nanushka Woman This Season?

She is curious yet grounded, successful but introspective. She chooses depth over display and purpose over trend. She strides through life with grace but stops when the moment demands attention. In 2025, this woman is rediscovering her rhythm—and dressing with greater awareness.

Global Reception and Editorial Buzz

Critics have hailed this collection as one of Nanushka’s most reflective and resonant. Fashion editors have highlighted its soothing colors, rich textures, and thoughtful silhouettes. The collection offers a refreshing antidote to an industry often focused on speed and spectacle.

Stylists and buyers alike are calling it a highlight of the pre-fall season, ideal for wearers who appreciate quiet luxury with deep meaning.

Retail Notes and Styling Guidance

Available through Nanushka boutiques and global partners, the collection encourages modular, seasonless dressing. Pieces are versatile enough to wear alone or styled together.

Here are a few styling ideas:

• Mix textures—such as silk with twill or leather with knit—for depth and contrast.
• Style the botanical silk dress with a structured blazer and leather boots for an effortless fall outfit.
• Wrap the sculpted coat over monochromatic layers for a refined winter look.

Fashion as Meditation

‘Stop to Smell the Roses’ serves as more than a title—it’s an ethos. Sandra Sándor delivers a collection that encourages us to breathe, reflect, and engage more deeply with our world. Nanushka doesn’t just design clothing—it inspires perspective.

In an industry dominated by trends and timelines, this offering proves that mindful fashion resonates longer. These are pieces that don’t just dress the body—they nourish the soul.

Final Thoughts: A Reflection in Fabric

Nanushka’s Pre-Fall 2025 collection compels us to rethink modern style. Is elegance defined by velocity? Or can it be found in restraint? Sandra Sándor proposes a new answer: true style arises when we move with purpose and grace.

‘Stop to Smell the Roses’ acts as both an aesthetic and emotional compass. Through refined cuts, sustainable textiles, and symbolic design, it invites us to embrace stillness, even in motion.

In a world where noise is constant, Nanushka’s voice rings clear: fashion, at its best, invites us to pause.